By integrating the emerging capabilities of programmatic media buying, we deliver the
right message, to the right audience, through the right channel. Our media offering has
the reach and scale to drive conversions on multiple devices and ensure budgets are
optimally allocated across the highest performing ad supply.
DYNAMIC CREATIVE OPTIMIZATON
At FDG, we deliver customized rich media and video solutions to reach the
audience with the most relevant message. We dynamically optimize the creative
elements (headline, body, background, etc.) and increase relevancy by adding an extra
layer of first and third-party data such as weather, daytime, and device location.
We craft retargeting strategies that engage the consumer at each step of the path to purchase. We gather and analyze data in search of actionable insights and behavioral patterns in order to effectively retarget relevant messages to those consumers that have yet to convert.
By taking a consumer-centric/device-agnostic approach, we track and optimize all touch points across the sales funnel. We constantly search for the latest tech solutions to overcome the challenge of mobile attribution through third party integrations, aiming to close the gap between online and offline conversions and measure ROI.