FDG was founded in 2011 to be THE mobile solutions provider and disrupt the traditional agency model by leading with a multi-screen mentality-ALWAYS. With the combined talents of our offices in Manhattan and Australia, FDG delivers complex transformative solutions, or simple programs that customers love. 

FDG combines technology, digital, consulting to enhance digital marketing, eCommerce, and social media in a measurable way and drives returns both on the back-end of technology and the front-end of creative. Best-in-class mobile marketing initiatives arise from great ideas, but we understand that successful execution requires industry and process expertise.  FDG offers full lifecycle programs that formulate and implement integrated cross-channel strategy. Performance is measured, analyzed and optimized. Along with our innovative approach, we provide a versatile and responsive service model that maximizes engagement and return.

We are healthy, strong, and better positioned than all of our competitors. We have a deeper understanding of consumers, a more innovative and agile culture fused together to empower our people to adopt new tools and technologies that deliver proven returns that are effective and efficient without concern for legacy infrastructure. We are experienced storytellers and brand builders, user-centered designers, technologists and analysts. Together, we provide solutions that comprise great concepts, products and, ultimately, captivating experiences that marry brand and user.

Read more...

WHERE WE'VE BEEN
• December 7-10 2014 iMedia Agency Summit, Bonita Spring, Florida
• December 8 2014 Cynopsis Sports Social Media Summit, New York, NY
• December 4 2014 Admonsters Programmatic, New York, NY
• December 3 2014 Brand Innovators Content Marketing, New York, NY
• December 2 2014 ANA Mobile First, Mobile Everywhere Presented BY MEDIAVEST, New York, NY
• November 24 2014 Panel Event: Pitching Digital Marketers, New York, NY
• November 18 2014 Videonomics New York, New York, NY
• November 13 2014 M1 Summit, San Francisco, CA
• November 5-6 2014 Customer Engagement World, New York, NY
• November 5-6 Exhibited at 2014 adtech New York, New York, NY
• November 3 2014 MediaPost IoT Beacons, New York, NY
• November 3 2014 iAB Ad Operations Summit, New York, NY
• October 26-28 2014 iMedia Breakthrough Summit, Atlanta, GA
• October 24 2014 Ad Revenue Pubmatic Conference, New York, NY
• October 21 2014 Social Brand & Social Travel Masterclass, New York, NY
• October 2 2014 MMA AdChina Dinner, New York, NY
• October 1 2014 Appboy #Engage Mobile Marketing Summit, New York, NY
• September 29-October 3 2014 Advertising Week 2014, New York, NY
• September 29 2014 Amazon Media Group - Private Reception at Advertising Week 2014, New York, NY
• September 29 2014 Mobile Meida Summit, New York, NY
• September 17 2014 AdAge CMO Strategy Summit, San Francisco, CA
• September 17 2014 Programmatic I/O conference, New York, NY
• September 16 2014 Digital Advertising and Retail Masterclass, New York, NY
• September 10 2014 Executive Juror for Digiday Mobi Awards, New York, NY
• August 6 2014 Women To Watch 2014 Luncheon, New York, NY
• July 29 2014 Mobile Media Summit Chicago 2014, Chicago, IL
• July 15 2014 Mobile Entertainment and Social Masterclass, New York NY
• June 25 2014 WebCongress 2014, New York NY
• June 24 2014 Digital Travel & Tourism Masterclass, New York, NY
• June 9 2014 IAB Advertising Technology Marketplace, New York, NY
• May 23 2014 OMMA DDM @ Internet Week New York, NY
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 2-5 2014 iMedia Agency Summit Austin, TX
• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY
• Mar 28-30 2014 WMC Miami, FL
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 7-8 2014 SXSW Austin, TX
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA
• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California
• Jan 28-30 2014 Mobile Web+DevCon 609 Sutter Street, San Francisco, California
• Jan 21 2014 Creative Media Awards New York, NY
• Dec 7-11 2013 - iMedia Agency Summit, Scottsdale, AZ
• Nov 6-7 2013 - AdTech: New York
• Sept 24-25 2013 - MMA SM2: Every Moment is Mobile

See all events...

About Us

FDG was founded in 2011 to be THE mobile solutions provider and disrupt the traditional agency model by leading with a multi-screen mentality-ALWAYS. With the combined talents of our offices in Manhattan and Australia, FDG delivers complex transformative solutions, or simple programs that customers love.

Best-in-class mobile marketing initiatives arise from great ideas, but we understand that successful execution requires industry and process expertise.  FDG offers full lifecycle programs that formulate and implement integrated cross-channel strategy. Performance is measured, analyzed and optimized. Along with our innovative approach, we provide a versatile and responsive service model that maximizes engagement and return.

We are experienced storytellers and brand builders, user-centered designers, technologists and analysts. Together, we provide solutions that comprise great concepts, products and, ultimately, captivating experiences that marry brand and user.

Press

• Can Apple Do for Wearable Ads What Facebook Did for Mobile?
• Doug Robinson: Why Mobile Beacons Will Replace Cookies
• FreshBeacons won the 2014 ASPY for Best New Technology
• Application Developers Alliance: Developer Spotlight
• Top Tweets at iMedia Huntington Beach
• Digital Politics Radio: 2nd Screen Experiences
• Mobile Monday Branded Apps Competition
• EMC Breakfast: Mobile Social Fireside Chat - Part 2
• EMC Breakfast: Mobile Social Fireside Chat - Part 1
• Emerging Media Convergence Breakfast
• Digital Politics Radio
• Xconomy: Nokia and Microsoft Try to Woo New York Developers to Windows Phone 7
• VOXY Mention in TechCrunch
• Miami Ad School Mobile Presentation
• Mobile Roadshow: US Top Tweets FreshDigitalGroup's Twitter Account, @freshdigitalgrp, recognized as US top tweeter.
• Ad:tech attendees claim mobile taking up more of brands' marketing budgets
• AdAge: Women To Watch August 2011
 

Infographics

FreshDigitalGroup was founded in 2011 by current CEO and owner, Doug Robinson. Located in Manhattan, FreshDigitalGroup (FDG) is a digital shop that focuses on mobile strategy, creative design, and development.

Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game. Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.

We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.


 

Events

WHERE WE'VE BEEN
• December 7-10 2014 iMedia Agency Summit, Bonita Spring, Florida
• December 8 2014 Cynopsis Sports Social Media Summit, New York, NY
• December 4 2014 Admonsters Programmatic, New York, NY
• December 3 2014 Brand Innovators Content Marketing, New York, NY
• December 2 2014 ANA Mobile First, Mobile Everywhere Presented BY MEDIAVEST, New York, NY
• November 24 2014 Panel Event: Pitching Digital Marketers, New York, NY
• November 18 2014 Videonomics New York, New York, NY
• November 13 2014 M1 Summit, San Francisco, CA
• November 5-6 2014 Customer Engagement World, New York, NY
• November 5-6 Exhibited at 2014 adtech New York, New York, NY
• November 3 2014 MediaPost IoT Beacons, New York, NY
• November 3 2014 iAB Ad Operations Summit, New York, NY
• October 26-28 2014 iMedia Breakthrough Summit, Atlanta, GA
• October 24 2014 Ad Revenue Pubmatic Conference, New York, NY
• October 21 2014 Social Brand & Social Travel Masterclass, New York, NY



 
• October 2 2014 MMA AdChina Dinner, New York, NY
• October 1 2014 Appboy #Engage Mobile Marketing Summit, New York, NY
• September 29-October 3 2014 Advertising Week 2014, New York, NY
• September 29 2014 Amazon Media Group - Private Reception at Advertising Week 2014, New York, NY
• September 29 2014 Mobile Meida Summit, New York, NY
• September 17 2014 AdAge CMO Strategy Summit, San Francisco, CA
• September 17 2014 Programmatic I/O conference, New York, NY
• September 16 2014 Digital Advertising and Retail Masterclass, New York, NY
• September 10 2014 Executive Juror for Digiday Mobi Awards, New York, NY
• August 6 2014 Women To Watch 2014 Luncheon, New York, NY
• July 29 2014 Mobile Media Summit Chicago 2014, Chicago, IL
• July 15 2014 Mobile Entertainment and Social Masterclass, New York NY
• June 25 2014 WebCongress 2014, New York NY• June 24 2014 Digital Travel & Tourism Masterclass, New York, NY
• June 9 2014 IAB Advertising Technology Marketplace, New York, NY
• May 23 2014 OMMA DDM @ Internet Week New York, NY


 
• May 22 2014 - OMMA Native @ Internet Week, New York, NY
• May 20 2014 Mobile Retail Masterclass, New York, NY
• May 20 2014 - OMMA Social @ Internet Week New York, NY
• May 2-5 2014 iMedia Agency Summit Austin, TX
• Apr 17-19 2014 Digiday Brand Summit Nashville, TN
• Apr 6-8 2014 The True North Strong and Digital Montreal, Quebec
• April 7 2014 Mobile IAB Marketplace New York, NY
• Apr 1 2014 Mobile Brand and Agency Masterclass New York, NY
• Mar 28-30 2014 WMC Miami, FL
• Mar 27 2014 Mobile Finance Masterclass, Chicago IL
• Mar 18 2014 Mediapost Marketing Politics Conference, Washington DC
• Mar 7-8 2014 SXSW Austin, TX
• Mar 4-5 2014 Media Summit New York - "The State of the Media Industry" New York City
• Mar 2-5 2014 iMedia Content Summit, Huntington Beach, CA• Feb 20 2014 OMMA RTB (Real-Time Buying) New York, NY
• Feb 11-13 2014 Mobile Marketing Strategy Summit 609 Sutter Street, San Francisco, California

 

ESPN InPlay

In collaboration with ESPN and American Express, FreshDigitalGroup created a 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament, 2013 Wimbledon and 2013 ESPY Awards.

Challenge

• Create a fully customizable and robust mobile web platform to power a real-time gamification experience.

• Create a backend CMS tool for the ESPN editorial staff to update, in real-time, for live broadcast coverage in correlation with predictive and historical trivia questions.

• Create a fully-functional cross platform mobile web experience that works in concert with ESPN2 Live Broadcast Matches.

• Integrate Twitter and Facebook access to create a fully social 2nd screen experience for fans.




 

Solution

FreshDigitalGroup built a mobile web experience that combined the elements of gamification, social and live TV. We built a robust and fully customized backend CMS that allows for easy access for updates to the content, trivia questions, member rewards points, etc. This platform is fully integrated with Facebook and Twitter, and allows fans to share their Trivia scores and branded awards with their friends and the world.

Tide Shark Week Activation

Objective

Develop a Youtube channel to drive Tide brand affinity with avid fans and casual fans. Increase engagement while reinforcing Tide's core campaign idea--Tide gets it out.

Strategy

  • Rolled out an engaging Youtube campaign, from concept and creation to execution, within a two-week timeline with a minimal budget.
  • The campaign efficiently grew Tide's equity by leveraging consumers' passion for the Shark Week.
  • It greatly generated buzz on Twitter with funny and quirky #TyandDee Shark Week videos.

 

Videos

Mega Shark

Shark Cam

Zombie Shark

Shark Birth

Sea Cow Tipping

Toys R Us' Fast Lane

Challenge


• Drive engagement and awareness for Toys R Us brand, Fast Lane.

• Utilize superior creative to drive sales.

• Launch in time before holiday.

Solution


Design a mobile optimized site highlighted by high end, disruptive and interactive creative that allows the user to explore the brand to its full extent. “FDG exceeded our expectations in their ability to quickly turn around great creative and design that drove incremental mobile sales above and beyond any previous benchmarks” - Adam Meshekow, Experienced Mobile Advertising and m-commerce lead at Toys"R"Us & Babies"R"Us.

NBA Brazil's Mostre Sua Paixao

In collaboration with NBA Brazil, FreshDigitalGroup created a social driven digital campaign meant to reach Brazilian basketball fans and grow the NBA presence in Brazil. #MostreSuaPaixao, Portuguese for #ShowUsYourPassion, is a responsive site that pulls live user generated content into one unified hub, allowing fans to view photos and videos from street talent around Brazil. The #ShowUsYourPassion movement encourages fans to share their best basketball moves as well as drive love and passion for the game in Brazil.


Challenge

Create a digital hub for fans to access photos and other media of the best basketball moves around Brazil. The platform needed to be fully responsive and accessible to users through desktop and mobile web, as well as Facebook, Twitter and Instagram. FDG needed to develop a fully-functional cross platform digital and mobile web experience that integrated user registry through email and social media APIs.


Solution

FreshDigitalGroup created one unified hub with multiple access points that integrates social, mobile, online and real-time user generated content (UGC). The customized platform was able to recognize and pull photos and videos tagged #mostresuapaixao that fans posted of their best basketball moves to their favorite social network site and is showcased through the single digital hub. Any content that was hashtagged #mostresuapaixao was pulled and directed to the URL, allowing everyone to access incredible fan-sourced media.

Voxy Foreign Language App

Challenge

Create an application to allow people to easily learn a foreign language anywhere and an app was required for launch of business. This app was based on recent research in second language acquisition, mobile technology and cognitive science and needed to deliver authentic content that actual native speakers could consume in real life activities, give ample opportunity to practice reading, writing, speaking, and listening, and offer chances to get feedback from English-speaking tutors.

Solution

By adding location-based features that enabled the learning content to be customized through Real-Time Relevance to the world around the user and their interests, we created an app that could expose people to genuine discourse that is relevant to their real world needs. This gives users frequent opportunities to learn the language with the app.

Facts

• #1 App in category in 13 countries

• 1.25MM Latin American DLs

• 500,000+ US DLs


 

Carbon NYC

Challenge


CarbonNYC, a community of New York City business leaders from a variety of professional fields, was in need of a website redesign/development, member forum and creative overhaul.

Solution


FreshDigitalGroup provided concept direction, created the UI/UX, developed all new brand assets, and created the graphic design for the new site. In addition, FreshDigitalGroup built out a new CMS and developed an entirely new backend that was more manageable for the client to upload event photos, collect RSVP's from members, add upcoming events and more.

VH1 SuperSonic 2014 App

Objective

Extending the VH1 Supersonic brand across 50 clubs Pan India, giving the consumer an experience of the main festival with their favorite DJ’s in their home town across the country.

 

Solutions

• FreshDigitalGroup created an app for Viacom India showcasing EDM festivals around the world.

• It allows users to easily browse through festivals to learn more about them. With up-to-date festival and artist news, users are also able to create a list of their favorite festivals and shows to share via social media.

SmartResponse.org

Challenge

The Disaster Accountability Project requested a website redesign of their subsidiary; Smartresponse.org. 


Solution

FreshDigitalGroup created a website which helps to generate efficient analytical data for organizations offering disaster relief. The collected information is used to redirect and disperse funds to proper areas and organizations, offering relief through quick responses to natural disasters throughout the world. Our services included wire framing, UX/UI, design, in addition to developmental aspects of the website with proper placement of information and data.

HMS: Health Media Services

HMS Educational Hospital iPad App

Challenge

To build an application that allows hospital patients to view instructional video through the iPad to educate themselves about their new condition, diagnosis, and aftercare. An iPad is to be provided to patients while waiting in the room for the physician, by a technician or nurse.


Solution

• Develop an educational model for using a video and information platform in the Emergency Room treatment process.

• Create an intuitive app that is easy to navigate even during the most stressful of times.

• Provide a means of achieving significant cost savings and reduce hospital liabilities through optimizing & automating standard ER procedures of any hospital.

• Most importantly, improve communication between patient and medical professionals through education.

Facts

HMS is not for consumer download and is currently being trialled in over 100 hospitals nationwide.


http://healthmediaservices.biz

Rich Media

Porsche

Incorporate an interactive feature, possibly the ability to click different features of the car to learn additional information. Social Functionalities twitter, facebook, etc.

  • FDG created a Rich Media Interstitial for the Porsche Macan. Users could interact with the ad unit to view the Macan in a different color, view the interior details, and share via social. Users can also interact with the headlight features and view them in different colors. 
  • Tapping “Test drive” on any of the pages takes the user to a page on the Porsche site where they can enter their zip code to find the nearest dealer.

 


Vegas

After selecting Entertainment at the bottom, users can swipe through the entertainment options in Las Vegas and then go to the corresponding site by tapping on the image. Once there, users can buy tickets, or share via social. 

http://freshdigitalgroup.celtra.com/preview/ebc77112


Comcast XFINITY

Users can choose their favorite shows in the ad, which will lead them to the show page where they can watch videos or sign up for XFINITY on the go services.

http://freshdigitalgroup.celtra.com/preview/e70d4e46


Land Rover

Press the "engine" and the ad will direct users to Land Rover's latest commercial with more information such as retailer location, test drive schedule, and design details.

http://freshdigitalgroup.celtra.com/preview/aa8aacad


Hermes

- In-ad puzzle game to drive user interaction http://freshdigitalgroup.celtra.com/preview/72ffc1ed
- Wipe the sand away to see Hermes's summer scarves colection http://freshdigitalgroup.celtra.com/preview/d73a2e6e


Miramax

Play the "From Dusk Till Dawn" quiz to win a 30% off coupon. 

http://freshdigitalgroup.celtra.com/preview/10f64ec9


Mikaela Shiffrin

Wipe the goggles to see Mikaela's victory stories. Users can also customize goggles with their favorite color set.

http://freshdigitalgroup.celtra.com/preview/f4b82934

La Cocina

Challenge

La Cocina VA, a Non-profit organization that helps to generate job opportunities for unemployed Hispanics through job training in the hospitality and food service industries, sought help with creative works for their upcoming meetings and fundraising events. They were also in need of developing social strategies to further reach their target audience.

Solution

FreshDigitalGroup redesigned La Cocina’s logo, created a bilingual (Spanish and English) brochure, as well as newsletters and flyers for their coming meetings. In addition, FreshDigitalGroup developed a strategic social media plan to help the organization increase awareness and maintain their reputation among their target audience. 

Sunset World Mobile Strategy

Challenge

Sunset World, a Luxury Hotel Marketing firm based in Cancun, Mexico, came to FDG for a new digital direction and roadmap. With over 20 properties, 5 websites, and failed advertising efforts, they needed to focus their direction elsewhere.


Solution

FreshDigitalGroup worked directly with Sunset World to understand their needs, current marketing efforts, key digital objectives and built a comprehensive plan to attain their goals. In 2 months, we were able to gather a clear understanding of their business, and make recommendations for 14-month go-to market digital strategy.


Deliverables Included

• Initial Strategy Milestone
• 90 Slide Market Analysis Document
• 3 Phase Strategy Document equipped with:
   - 3 Phase Strategy Process
   - Engagement Process
   - Timeline
   - Roadmap
   - Recommended Strategy Plan
   - Vendor Recommendations
   - Cost Structure for Recommended Approach



We are a modern agency born from mobile.  We focus on continuously pushing the limits of mobility to bring consumers and brands closer together. 

Market Analysis

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We analyze data and demographics to uncover market insights, which we leverage into every business and marketing model. Our unparalleled understanding of the rapidly advancing mobile landscape, combined with our technical expertise and deep consumer and brand insights, allows us to serve the right product or service on the right device to reach your ideal audience with maximum impact.

Brand Engagement and Strategy

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Our team has over 20 years of experience uncovering ideas and insights and leveraging these to grow business value through rich digital experiences. 
 

Mobile Strategy Development

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FDG builds cutting edge strategies right here in NYC, but our open source, agile, client-focused approach enables us to see beyond our own-in-house technologies to incorporate best-in-class vertical solutions from around the world.

Full-Service Mobile Marketing

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Our mobile-first focus allows for the development of campaigns that work seamlessly across all mobile platforms. We provide the technical excellence – front end and back – that allows creative and strategic elements to seamlessly work together and bring marketing vision to life.

FreshBeacons

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Fresh Beacons enable the delivery of highly relevant content in real time to users based upon their locations. Hyper-local targeting generates brand awareness, while resulting in maximum ROI. Visit our FreshBeacon site here



We are an independent, creatively driven mobile agency that creates strong and provocative relationships between good companies and their customers.

Concept

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We have established working relationships with the world’s leading brands in sectors ranging from consumer packaged goods, automotive to sports, entertainment. We provide optimal creative impact across screen sizes and mobile platforms.

Interactive Graphic Design/Rich Media Design

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We create interactive graphic design on Banners, Expandable Banners, Growable Banners and Interstitials. We do great custom creative work on all platforms, such as medialets, celtra, and responsive ads to help you maximize results.

Product Architecture/Wireframe Sitemaps

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We create meaningful digital experiences that bring the art of storytelling into every medium. The result is true digital creative that turns technology into intimate, personal interactions that bring brand stories into customer’s lives.

UI/UX Design

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We pursue collaborative relationships with clients and partners to bring forth the potential of people, brands and business. Our visual designers and UX specialists work together to create elegant, user friendly, and impactful solutions to a wide variety of business challenges.

Digital Production

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FDG is also a full-service digital and video production company that creates innovative solutions to execute and elevate YOUR ideas and creative. We offer seamless and scalable production resources with world-class production and account management teams- FDG is your perfect collaborative overflow partner for banner ads, Facebook apps, twitter apps, mobile apps, websites, video, or all things digital. While we can provide all production services (design, UX, concepting), what makes us unique is that we specialize in development and strategy.



Fresh Digital Group provides cutting edge mobile advertising technology through in-house capabilities and in conjunction with our network of partners.

Custom Mobile App Development: Native & Hybrid

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We develop a wide variety of applications to fit all mobile platforms, incorporating key features and must-have services.

Responsive/HTML5 Development

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We pride ourselves on exceptional HTML 5 and responsive design. This ensures that brand image and digital platform are aligned.  The result is an intuitive interface and user experience that maximizes brand ROI.

FreshBeacons

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Fresh Beacons are both IOS and Android compatible, and enable the delivery of highly relevant content in real time to users based upon their locations. Hyper-local targeting generates brand awareness, while resulting in maximum ROI. Visit our FreshBeacon site here

Platform Integration

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FDG is platform agnostic: We strategically hand pick solutions that meet the needs of our clients.

Web Development

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We believe that every web experience should be device agnostic and optimized to deliver the best experience possible. 

SDK's

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FDG goes above and beyond by building custom SDKs, the tools that allow for the creation of applications for specific development platforms.



We help you target the right customers in the right moments.

Rich Media Development

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Rich media services enable clients to manage, traffic, serve and review campaigns across online displays, rich media, in-stream video, and search channels. We can ideate, develop, and manage media on any mobile ad creation platform. We inject ideas that spark traditional and new media plans with technology and innovation, and keep our clients one step ahead of the competition with the intelligence and support of our creative team seamlessly integrated into the planning process. We can apply mobile customer insights at the earliest stages of content development, thereby empowering our clients to deliver highly relevant and customized rich media solutions that will transform the overall mobile experience and of course increase ROI.
 

RTB/DSP

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The evolution of digital means that the process of thinking globally and acting locally is now a tangible reality and is now set to explode with the emerging capabilities of mobile. At FDG, We have eyes and ears on practically every pixel, gathering data to determine media targets, track success and present results. With our DSP partners, clients can set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidding inventory, all in a single interface. Reaching and engaging your target audience has never been easier.

Programmatic Buying/Serving

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Paid, owned and earned communication strategies are revolutionizing businesses and marketing departments around the globe; with many leading marketers now throwing out their traditional marketing handbook and starting from scratch. If a program is to be truly successful, there needs to be a shared narrative across all media. Paid, earned, owned—if they are going to work well, they need to work together. Our industry-leading programmatic buying technologies serve ads to connected devices around the globe. We work across both RTB exchanges and premium inventory sources, and empower both self-serve and managed service capabilities.

Dynamic Creative Solutions

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Renowned for providing outstanding levels of service at FDG, we manage media planning through identifying media opportunities, media strategy, media planning and buying as well as campaign targeting, creation, creative and production. From static banners through to rich media, we make it very simple for our clients when it comes to mobile planning and buying. With extensive experience in digital marketing and more importantly, practicing digital personnel, the team at Fresh aim to cut through the digital jargon and bring you the tailored services that deliver actionable results.



FDG helps you transform from tracking data quickly to using data strategically with the right data, practical models and business-relevant analytics.

Data Sourcing

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After the problem has been identified, FDG thinks backwards to determine the relevant information and to choose the right data from our database.
Being constantly at the forefront of the fast-changing mobile world, FDG is proud to have an internal database updated daily with the latest market trends and insights.

Model Building- ROI Calculator

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With the right data, FDG will build practical models to predict and optimize business outcomes.
FDG has developed Mobile ROI Calculator, which is the ROI prediction model devised for the most common channels of mobile marketing. Read more about Mobile ROI Calculator

Analytics Developing

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FDG understands clients’ business judgments, develops business-related analytics and demonstrates models in an engaging way, so clients can understand and trust our analytics.



Companies hesitate to embrace mobile marketing because they do not understand the value of a mobile strategy investment. In order to solve this problem, FDG has developed Mobile ROI Calculator.

Mobile ROI Calculator is the ROI prediction model devised for the most common channels of mobile marketing, including mobile websites, mobile apps, digital media buys and second screen experiences.

- Calculates the ROI of mobile marketing, instead of showing different KPIs

- Quantifies the profit of cross-platform shopping behavior so that the value of mobile ads will not be underestimated.

- Refines mobile marketing into tablet marketing and smartphone marketing.

Doug Robinson
CEO
Peter Vasilakos
VP of Operations
Steven Wang
Lead Developer
Simen Husmo
Project Manager

Doug Robinson, CEO

As FreshDigitalGroup's Founder & CEO, Doug sets the company's vision and direction, performs the research that powers Fresh, and helps to oversee new client cultivation and development. An ambitious and innovative thinker, Doug continuously focuses on creating leading-edge digital strategies to meet clients’ sales and marketing objectives. Since founding FDG in 2011, he has grown the business to include a focused portfolio of prestigious marketing and media companies and actually knows that every year forward will be the year of mobile.

An evangelist of the “Fresh Way”, Doug is a true partner to clients – helping them achieve greater success through customer engagement, retention and sales - he excels when presented with complex situations. His ability to analyze client challenges, dissect target markets and develop customized solutions has positioned him as a go-to source for companies looking to reach new markets, engage more customers and build their brands as well as helping partners scale their initiatives with the help of FDG. He personally enjoys helping clients achieve strategic marketing and sales goals through realistic, actionable strategies; and clients turn to him for his big-picture, out-of-the-box thinking. His unique ability to bridge the gap between design and technical expertise in the mobile space was proven through his roles as an Integration Director at the Hyperfactory and Creative Strategist at Ansible Mobile.

Doug is highly motivated individual who gives his all in everything he does. When not leading FDG and engaging with clients, he channels his creativity and dedication to teach mobile classes at Miami Ad School, calling on his deft ability to bring ideas to life and problem solve to achieve maximum results. His expertise has been recognized by the Advertising Research Foundation Committee, who appointed him a mobile liaison.

Doug graduated from the University of California, Los Angeles with a BS in Political Science.

 

Steven Wang, Lead Developer

Steven is a software developer with over 9 years experience in iOS/Android development, Beacon, Apple WatchKit, Database, etc. As the lead developer at FreshDigitalGroup, he develops apps and rich media units that integrate with Fresh Beacons, drones, Apple Watch and other digital projects for clients. Prior to FDG, he had two personal apps in the iOS App Store. 

He loves the idea and process of software development, especially mobile app development, which aims to make people’s lives better and easier. He is not only a self-learner but also a dedicated team player.  His specialties include but are not limited to: iOS/Android development, Objective C/C/C++, Java, Beacon, Apple WatchKit, Database, RESTful API, JSON/XML/HTTP, Eclipse development, Embedded System and Internationalization.

Steven also enjoys history and reading. Huo Qubing, a distinguished Chinese military tactician of the Western Han dynasty, is his favorite historical hero.

Judy Robinson, CCO

As FreshDigitalGroup’s ‪Chief Creative Officer, Judy oversees all creative efforts and ensures that the work is perfected to meet the clients’ needs and expectations.

She is an award-winning Creative Director who has spent her career working at some of New York’s top agencies on a variety of brands, from beer to cereal to shopping. She was instrumental in helping Saatchi & Saatchi win JC Penney when they were a thriving department store in their prime. The work went on to gain many creative accolades, including Saatchi’s award for Agency of the Year at Cannes. She was then made Creative Director on 3 accounts: Yoplait Yogurt brands and Miller Genuine Draft and MGD64.

She was then asked to help Y&R win back JC Penney and try to help them recover from financial ruin. She worked on the “Apology” commercial that garnered over 500,000 youtube views in 2 days as well as a variety of press. Her award-winning Back to School campaign gained more marketshare in the digital space for JC Penney than any of its competitors, including Target.

For more than 15 years, she has straddled the line between traditional and digital creative until recently when it has become more synonymous. It is her goal to guide brands into the best digital space, and make them shine.

When she is not creating, she is making fish tacos and cheering on her favorite basketball team, the Kentucky Wildcats.

Link to Portfolio: http://judyrobinson.carbonmade.com/
 

#SylviaZhou, Communications Director

As FreshDigitalGroup’s Communications Director, Sylvia serves as the company’s point person for all press inquiries. She leads and manages the content management processes and tasks; including concept creation, press releases, social media management, routing and publishing to different internal and external communication vehicles.

Her past experience includes tech PR, investor relations, and broadcast journalism. Born and raised in Shanghai, Sylvia followed her parents to Tokyo, traveled to Melbourne as a journalist at United Nations, then came to NYC for graduate school at NYU. She graduated with a Masters of Science in Public Relations and Corporate Relations. 

Sylvia is a fan of San Antonio Spurs, New York Rangers, all music festivals, Guinness and bourbon. She hates chocolate and anything sweet.