As the quick adoption of fast-emerging technology becomes more mainstream, the Apple Watch will only continue to grow in popularity. This will be especially true as the Watch is refined and more developments are made to make it relevant and utility-based. Apple Watch product sales are predicted to reach 21 million by the end of 2016, a figure significant enough that developers are going to need to consider what value they can add for the wearable technology market.
At the same time, a wider base of marketers will need to look at the Apple Watch as both a means of communicating with consumers and a source of consumer data. With more people using the Apple Watch, there is going to be additional data and information flowing to brands about their user base. Utilizing this data correctly could mean improvements to brands’ CX and the construction of better long-term relationships with users, wherever they happen to be.
Fresh Digital Group has been in this space as an early adopter, with multiple apps already available in the Apple Watch Store. We feel confident that we will be a key player the Apple Watch App market with our already substantial experience providing both passive and active experiences with the new tech.
Virtual reality is a medium where powerful and creative ideas, integrated visual dialogues, and new marketing opportunities can be explored. The ability to both inspire and interface with existing and potential consumers through this new medium could represent the future of brand communication.
The goal of virtual reality is to create a sense of “presence,” whereby your higher-level brain knows what you are observing is virtual but your low-level brain absorbs the experience as a kind of real moment. Fresh Digital Group develops content to create this sense of presences in the users’ VR experience
THE FRESH DIGITAL GROUP ADVANTAGE:
As consumers become increasingly reliant on their mobile devices for a variety of entertainment and commerce needs, brands are ramping up to catch users’ fleeting attention with creative advertisements on several platforms. Fresh Digital Group recognizes what brands should be doing: opening the treasure chest of data and offering some of that wealth back to customers and the public in the form of original content. That is why we have generated our own content lab specifically for Snapchat.
Fresh Digital Group's Snapchat Branded Content Development Lab does three things:
Brands and marketers need to realize that beacon success does not exist just in retail. At Fresh Digital Group we are combining our FreshBeacon technology with drones, apple watches, and rich media solutions—enabling us to share information across all mobile networks within seconds.
Fresh Digital Group is currently the only company that has a provisional patent application for combining these two technologies:
With the ability to program drones along specific flight paths in a controlled environment, we are able to easily collect data in what would ordinarily be an extremely difficult setting. Drones give us a mainstream format to collect more first-party data across markets.
Fresh Digital Group has patented the sending of push notifications through Drone + Beacon technology, allowing for interactions through real time content that users crave. Beacon + Drone technology enables users to share these experiences across all mobile networks within seconds.
With Apple TV on tvOS, users now have the ability to play games, use productivity and social apps, watch movies, and enjoy shared experiences all from their television. Along with these benefits to consumers, these new features present opportunities for developers.
There will be way more content available – and a lot of that content will be ad-supported. Apps developed for this Apple platform can facilitate more interactive and engaging interactions. Those who are able to develop tvOS apps will be able to quickly build a scalable network on the back of the brand for Apple TV.
There are over 2,300 apps download in the Apple TV App Store with more to come; we can expect completely new experiences.
Tech Lab is the solution for brands in a chaotic marketplace to influence the customer journey for any vertical by leveraging the newest technologies. It serves as a place to observe, analyze and create unique insight about consumer behavior and branding strategies. Fresh Digital Group has consistently uncovered exclusive and innovative insights from the greatest trending technologies, such as Virtual Reality, Apple TV, Snapchat Video Lab, Beacons, Drones, Apple Watch, and the importance of better Social Experiential ROI. Fresh Digital Group will continue to serve brands by combining the advantages of these technologies for clients with our strong digital leadership.