Challenge
We were approached by Unconventional Studios who produces the entertainment content video for OK!TV’s, now Celebrity Page, nationally syndicated TV show and events. We were asked to create a unique digital solution for its fans, and the 82 million adult Meredith Digital audience that acts as its premier partner.
Solution
Fresh Digital Group created an application that will feature lifestyle content from the Meredith brands such as Better Home and Gardens, Shape, Parents, Martha Stewart Living and Allrecipes. The app will also have content from the shows that air daily in 70 markets, specific celebrity charities, brand partners and other entertainment driven content that. The IOS app is the first of a tiered launch, we expect the Android app to launch in the summer of 2016, with Apple TV and Roku apps to follow suit a launch in the fall. Fresh Digital Group is proud to produce products that leverage the unique and powerful digital characteristics of OTT to drive audience, media spend and creative content for the Celebrity Pages brand globally.
Highlights
This API will act as a place for viewers of the show and fans of the magazine to come together to receive exclusive content and access they cannot get anywhere else.