Porsche asked us to create an interactive ad unit for their new model, the Porsche Macan. We were tasked with finding a way to connect more users to the Macan’s existing social channels and drive greater user engagement with the brand.
Fresh Digital Group created two rich media interstitials for both mobile phones and tablets featuring the Porsche Macan. Users could interact with the ad unit by: toggling through different headlight and paint colors, looking over interior details, and sharing the car itself via social. We also included a “Test Drive” icon that, when tapped, would direct users to a page on the Porsche website where they could enter their zip code and find the nearest dealer.