In support of The Home Depot’s flagship program, Retool Your School, Fresh Digital group is currently managing all social platforms and media plans for the full campaign. The social platforms includes Twitter, Facebook and Instagram, with the main purpose of creating campaign awareness and encourage students to vote for their HBCU (Historically Black Colleges and Universities) in order to win $50,000 towards campus improvements.
Fresh Digital Group refreshed all social platforms, created social calendars and creative for the pre-awareness period and full campaign, monitors all social platforms in real time, and provides sophisticated analytics. Through the Ambassador program, FDG identifies and selects students from participating schools to further promote the RYS campaign and engage an exponential number of supporters, while at the same time using mobile programmatic support to increase reach and impressions.
Fresh Digital Group also monitors the tweet-off social platform, an HTML5 mobile-social amplification too that brings content and conversation together within a branded mobile landing experience, deployed to bring the target audience, the designated campaign content and social conversations together in one engaging landing experience.