As FreshDigitalGroup’s Chief Creative Officer, Judy oversees all creative efforts and ensures that the work is perfected to meet the clients’ needs and expectations. She is an award-winning Creative Director who has spent her career working at some of New York’s top agencies on a variety of brands, from beer to cereal to shopping. She was instrumental in helping Saatchi & Saatchi win JC Penney when they were a thriving department store in their prime. The work went on to gain many creative accolades, including Saatchi’s award for Agency of the Year at Cannes. She went on to oversee 3 accounts: Yoplait Yogurt brands, Miller Genuine Draft and MGD64.
She was then asked to help Y&R; win back JC Penney and try to help them recover from financial ruin. She worked on the “Apology” commercial that garnered over 500,000 youtube views in 2 days, as well as a variety of press. Her award-winning Back to School campaign gained more marketshare in the digital space for JC Penney than any of its competitors, including Target.
As a freelance Creative Director, she was brought back to Saatchi & Saatchi to help launch Tide’s “Always On” social campaign when they won the business. She lead a new team in developing a cohesive brand message across several social platforms, while also making staffing recommendations.
For more than 15 years, she has straddled the line between traditional and digital creative until recently when it has become more synonymous. It is her goal to guide brands into the best digital space and make them shine. When she is not creating, she is making fish tacos and cheering on her favorite basketball team, the Kentucky Wildcats.Link to Portfolio: http://judyrobinson.carbonmade.com/