Challenge
Uniquely positioned at the intersection of beauty and technology, Iluminage is a luxury brand that offers high-quality products to customers. They challenged Fresh Digital Group to redesign the website experience, specifically to make the path to point of purchase more efficient and seamless while removing archaic legacy embedded software. We were also asked to manage the social channels, and create content for the brand.
Solution
Fresh Digital Group developed a new website that enhanced the user experience and represented the brand aesthetic by improving the clinical aspect of the site as well as the main eCommerce portal. We also developed and executed a strategy to build the brand’s presence across social media platforms and engage with the target audience. We coupled high-quality, branded, aesthetically consistent images with social strategies of repeating patterns and posting visually striking and relevant content. Finally, we created an easy-to-use CMS and administrative dashboard for the website going forward.
Highlights
We were able to vastly improve the UX and functional integration of the website with our redesign of the clinical side of the Iluminage website. The redesign of the eCommerce portal facilitated an easier transaction process for online shoppers that had been deterred by the previous system. As for their social, Iluminage saw a 70% average increase in Facebook impressions week over week. Their Facebook followers are also 79% target audience compared to 13% average for brands on Facebook. Plus our Instagram content and creative drove sales while building a strong social presence.