Challenge

Uniquely positioned at the intersection of beauty and technology, Iluminage is a luxury brand that offers high-quality products to customers. They challenged FDG to redesign the website experience to make it more efficient and seamless to point of purchase. Their social media presence was confined to sporadic postings on Facebook, and the brand was not taking advantage of organic customer enthusiasm for the products.

Solution

FDG analyzed the brand and its competitive environment to develop a strategy to reflect the Iluminage’s brand. We are in development on a new website that will enhance the user experience and represent the brand aesthetic. We are incorporating and improving the clinical aspect of the site as well as the main eCommerce portion.
FRSH also developed and is executing a strategy to build the brand’s presence across social media platforms and engage with the target audience. We create high-quality, branded, aesthetically consistent images in addition to curating from existing content. By repeating patterns, re-posting followers’ content, and genuinely providing value, we have already organically increased the target audience’s size and engagement.

Highlights

Website
• New on-brand aesthetics
• A redesigned navigation for the best user experience
• An intuitive and responsive eCommerce system
• Easy-to-use CMS and administration dashboard
• Mobile responsiveness
• Social integration
• Seamless transition from previous site on dysfunctional platform
• Total redesign of clinical portion with vastly improved UX and functional integration with product

Social Media

• 70% average increase week over week for impressions on Facebook
• Facebook followers are 79% target audience compared to 13% average for brands on Facebook
• Use high-quality, crisp images that fit the brand and tell a story, building Iluminage as a lifestyle brand
• Received over 100 engagements in the first month of posting for the Iluminage Instagram page
• Regular analytics reports and responsive optimization of strategy

Challenge

Started in 2009, ValueVapor watched their successful business shrink as new competitors gained popularity with more modern branding. ValueVapor’s word of mouth business approach was losing traction with an outdated website and lack of social media presence. It was being cut out of the industry it had helped pioneer.

Solution

FreshDigitalGroup developed and implemented a digital strategy including a full brand overhaul to reposition ValueVapor as a leader in the e-cigarette industry. We built a responsive, dynamic eCommerce website with cutting-edge systems and user-friendly navigation. FDG built ValueVapor’s brand presence on social media from scratch with no paid advertisements, using high-quality creative and informative content, as well as starting a highly successful newsletter that leveraged a previously unused email list to create high sales numbers on a regular basis.
Throughout the process, we carried out extensive research on industry competitors and the success of our campaigns. By analyzing demographics and conversions on the website, social media, and the newsletter, we implemented our insights to optimize our strategies.

Highlights

ValueVapor.com
• A redeveloped navigation and user friendly experience
• An intuitive and responsive eCommerce system using the cutting edge systems that make the best sense for ValueVapor
• A customized Magento Shopping Cart to support both B2C and B2B customers
• Social integration
• CMS and Administration Dashboard to allow admin to manage all content
• Platform compatibility to make the website mobile responsive

Social Media
• Increased total reach by 1682% per week and increased post reach by 883% per week
• Engagement increased by 570% per week
• Over 3,500 followers across Facebook, Twitter, Instagram and Pinterest
• 17.7% open rate and 4.6% click rate in promotional newsletter, compared to industry averages of 10.9%
and 1.6

Challenge

Create a socially driven digital campaign meant to reach Brazilian basketball fans and grow the NBA presence in Brazil. This would coincide with week-long activities culminating in a live event, Fan Appreciation Day.

Solution

#MostreSuaPaixao, Portuguese for #ShowUsYourPassion, is a responsive site that pulls live user generated content into one unified hub, allowing fans to view photos and videos from street talent around Brazil. The #ShowUsYourPassion movement encourages fans to share their best basketball moves as well as drive love and passion for the game in Brazil.
The #ShowUsYourPassion movement was focused around Fan Appreciation Day and drove engagement by encouraging fans to share their best basketball moves.