NBA Brazil's #MostreSuaPaixao
In collaboration with NBA Brazil, FreshDigitalGroup created a social driven digital campaign meant to reach Brazilian basketball fans and grow the NBA presence in Brazil. #MostreSuaPaixao, Portuguese for #ShowUsYourPassion, is a responsive site that pulls live user generated content into one unified hub, allowing fans to view photos and videos from street talent around Brazil. The #ShowUsYourPassion movement encourages fans to share their best basketball moves as well as drive love and passion for the game in Brazil.
LaCocina Va
FreshDigitalGroup developed a strategic social media plan to help this charitable organization increase awareness and grow their reputation among their target audience.
We achieved all of our KPI through our tactics. All social media outlets gained followers, increased engagement and posts were seen by more people. Our strategy’s effectiveness was especially evident on Facebook, where post visibility is determined by how many people have previously viewed your posts.
• Facebook likes UP by 86% month-over-month.
• Twitter followers UP by 63% month-over-month.
• Pinterest likes UP by 100% month-over-month.
Valuevapor.com
ValueVapor is an e-cig online business in Austin. Its business is low price oriented with high quality and wide selection of product as well as superior customer service. It initially grew the business to well over $1 million/year volume five years ago. However, as more competitors have arrived and several plagiarizing its name, the volume has declined significantly. ValueVapor had no marketing program, just word of mouth from current customers, as well as an outdated website.
FreshDigitalGroup developed and implemented a digital strategy that included a full brand overhaul: logo redesign, developing a new website, creating and managing their social presence. All to position ValueVapor as a leader in the electronic cigarette industry.
LaCocina VA
NBA Brazil
Value Vapor
Valuevapor.com
"FDG took ValueVapor’s old and out-dated website and transformed it into a dynamic eCommerce website to include:
• A redeveloped navigation and user friendly experience.
• An intuitive and responsive eCommerce system using the cutting edge systems that make the best sense for ValueVapor.
• A customized Magento Shopping Cart to support both B2C and B2B customers.
• Social integration.
• CMS and Administration Dashboard to allow admin to manage all content.
• Platform compatibility to make the website Mobile Responsive.