Valuevapor.com
ValueVapor is an e-cig online business in Austin. Its business is low price oriented with high quality and wide selection of product as well as superior customer service. It initially grew the business to well over $1 million/year volume five years ago. However, as more competitors have arrived and several plagiarizing its name, the volume has declined significantly. ValueVapor had no marketing program, just word of mouth from current customers, as well as an outdated website.
FreshDigitalGroup developed and implemented a digital strategy that included a full brand overhaul: logo redesign, developing a new website, creating and managing their social presence. All to position ValueVapor as a leader in the electronic cigarette industry.