FreshDigitalGroup was asked to act as EDMX's marketing department, and to handle all strategy adn creative to promote the brand. Viacom asked FreshDigitalGroup to create campaigns to build EDMS's audience, leverage innovative technologies, and assist in media monetization of content.
FreshDigitalGruop created a free mobile app for EDM fans to follow their favorite artists, festivals and EDM news; interact with fellow EDM lovers, and to use EDMX’s unique technology to plan and enhance their EDM experiences. The EDMX app covers festivals, artists and news, from around the world with complete artist profiles, schedules and related content. App users can personalize their app by favoriting artists and festivals, building playlists, sharing photos, and creating schedules for their festival experience.