Challenge

Fresh Digital Group was asked to take a single asset--the Jaguar’s features--and tell a story using content that is relevant and engaging to the target audience.

Solution

Fresh Digital Group created a full iPad experience with rich media activation. We designed both interactive banner ads and expandable rich media units for iOS. The banner ad led users to a full screen display where they could choose a Jaguar color to preview and opt-into a video (“The Art of Villainy” with Tom Hiddleston) promoting the features of the F-Type Coupe. The final call to action for users was a prompt to schedule a test drive or find a dealer near them on the JaguarUSA web page.

Challenge

Fresh Digital Group is currently serving as the Agency of Record for The Colorado Meth Project, a program under the national non-profit organization Partnership for Drug-Free Kids. Central to The Meth Project’s mission is research-based campaigning designed to communicate the risks of meth use to teens on a local level. Fresh Digital Group is responsible for using our digital insights to strategize, design, and engineer innovative creative content.

Solution

Fresh Digital Group has created and implemented a full media plan to efficiently reach the Project's target audience. We have recently reinventing all social channels for The Meth Project, taking over control of their Facebook and Instagram accounts. We also developed integrated research-based campaigns for MethProject.org—a definitive source for information about meth for teens, supported by hard-hitting TV, radio, print, online, and mobile campaigns that communicate the risks of meth use.

Highlights

We have generated over 3,000 Likes for The Meth Project’s Facebook page. Generated a 9.593% increase in Instagram followers over the first five months of managing the account.

Challenge

Fresh Digital Group was asked to design an ad to promote tourism to Las Vegas that users would be able to interact with. The ad needed to highlight the appeal of Las Vegas in an interesting and engaging way.

Solution

Fresh Digital Group created a rich media interstitial form mobile phone and tablet promoting the city of Las Vegas that users were able to click through and play with. Users could swipe through the various appeals of Las Vegas under the headings entertainment, attractions, dining, and social. Finally, users could click through the attraction they were viewing to book or share via social media.

Highlights

This was a successful reminder ad generated numerus impressions from the client’s target audience.

Challenge

Based on the success of The Colorado Meth Project reducing meth use among Colorado teens, the Partnership for Drug-Free Kids decided to expand their local offerings with Rise Above Colorado in 2014. Rise Above Colorado focuses on broader teen programs aimed at reducing the use of specific types of drugs, like Meth and prescription drugs, while promoting healthy alternatives to drug use.

Solution

Fresh Digital Group created and implemented a full media plan to efficiently reach the Rise Above’s target audience. Fresh Digital Group is the lead for all media, including social activations for Rise Above, by utilizing our experience in design, innovation, and strategy to increase awareness of the organization and promoting educational resources available to teens. We also assisted with the Rise Above social media reporting, breaking down the meaning behind some of their Facebook and Instagram data.

Highlights

We have successfully generated impressions with our Rise Above banners, pre-roll implementations, and other media. These efforts directed users to the Rise Above website.

Challenge

Land Rover asked us to deliver an ad for Range Rover that incorporated the brand’s pre-existing TV commercial.

Solution

Fresh Digital Group used its creative assets to deliver a rich media interstitial ad that users could engage with. Tapping the ad directed users to Land Rover's latest commercial with more specific information such as retailer locations, test drive schedules, and design details.

Highlights

We successfully drove views of the Land Rover commercial and website clicks with our rich media interstitial.