Fresh Digital Group was asked to take a single asset--the Jaguar’s features--and tell a story using content that is relevant and engaging to the target audience.
Fresh Digital Group created a full iPad experience with rich media activation. We designed both interactive banner ads and expandable rich media units for iOS. The banner ad led users to a full screen display where they could choose a Jaguar color to preview and opt-into a video (“The Art of Villainy” with Tom Hiddleston) promoting the features of the F-Type Coupe. The final call to action for users was a prompt to schedule a test drive or find a dealer near them on the JaguarUSA web page.