Sunset World, the Cancun Resort and Vacation destination, wanted to expand their online presence to other platforms, including an effective mobile optimized website. They already had in-house social media and marketing teams, but mobile optimization was the only missing piece of their strategy. Sunset World turned to us to provide a strategy that would enable them to engage their present and potential customers in the mobile space.
Fresh Digital Group consulted with Sunset World to identify their ideal customers and put together a three-phase mobile strategy. Phase one was optimizing their current online offerings for mobile devices. In phase two we recommended rich media advertising and creating a mobile app and phase three was expansion to social/media integration and monetization.
Fresh Digital Group developed a mobile presence for Sunset World, which attracted a younger tech-savvy audience to their business.