Uniquely positioned at the intersection of beauty and technology, Iluminage is a luxury brand that offers high-quality products to customers. They challenged Fresh Digital Group to redesign the website experience to make it more efficient and seamless to point of purchase. Their social media presence was confined to sporadic postings on Facebook, and the brand was not taking advantage of organic customer enthusiasm for the products.
FDG analyzed the brand and its competitive environment to develop a strategy to reflect the Iluminage’s brand. We are in development on a new website that will enhance the user experience and represent the brand aesthetic. We are incorporating and improving the clinical aspect of the site as well as the main eCommerce portion.
FRSH also developed and is executing a strategy to build the brand’s presence across social media platforms and engage with the target audience. We create high-quality, branded, aesthetically consistent images in addition to curating from existing content. By repeating patterns, re-posting followers’ content, and genuinely providing value, we have already organically increased the target audience’s size and engagement.
• New on-brand aesthetics
• A redesigned navigation for the best user experience
• An intuitive and responsive eCommerce system
• Easy-to-use CMS and administration dashboard
• Mobile responsiveness
• Social integration
• Seamless transition from previous site on dysfunctional platform
• Total redesign of clinical portion with vastly improved UX and functional integration with product
Social Media• 70% average increase week over week for impressions on Facebook
• Facebook followers are 79% target audience compared to 13% average for brands on Facebook
• Use high-quality, crisp images that fit the brand and tell a story, building Iluminage as a lifestyle brand
• Received over 100 engagements in the first month of posting for the Iluminage Instagram page
• Regular analytics reports and responsive optimization of strategy