Challenge

In preparation for the holiday season, Toys “R” Us asked Fresh Digital Group to design a mobile optimized site for the brand.

Solution

Fresh Digital Group created a mobile optimized site highlighted by high-end disruptive and interactive creative. Users were able to explore the brand to its full extent thanks to the newly mobile-compatible website.

Highlights

“Fresh Digital Group exceeded our expectations in their ability to quickly turn around great creative and design that drove incremental mobile sales above and beyond any previous benchmarks” - Adam Meshekow, Experienced Mobile Advertising and m-commerce lead at Toys “R” Us and Babies “R” Us.

Challenge

Porsche asked us to create an interactive ad unit for their new model, the Porsche Macan. We were tasked with finding a way to connect more users to the Macan’s existing social channels and drive greater user engagement with the brand.

Solution

Fresh Digital Group created two rich media interstitials for both mobile phones and tablets featuring the Porsche Macan. Users could interact with the ad unit by: toggling through different headlight and paint colors, looking over interior details, and sharing the car itself via social. We also included a “Test Drive” icon that, when tapped, would direct users to a page on the Porsche website where they could enter their zip code and find the nearest dealer.

Challenge

Fresh Digital Group was approached by Dunkin Donuts to design and launch an engaging rich media creative as the digital aspect of a print campaign focused on New York sport teams.

Solution

Making use of all assets available, the rich media ad Fresh Digital Group created included expandable animations that matched seamlessly with the brand’s aesthetics. We designed three different versions banners with accompanying expandable rich media that communicated targeted messaging and assets to fans when their team won.

Highlights

The ad was able to communicate and promote the initiatives available to Dunkin Donuts customers through the branded application.

Challenge

Macy’s wanted us to create units to drive users to purchase locations with interactive rich media banners. We were meant to specifically communicate the many discounted--yet fashionable--options Macy’s has to offer.

Solution

Fresh Digital Group designed a highly effective rich media banner that, when opened could direct users to a store near them or the website for online shopping. We incorporated a “Shop Now” button that opened a map for users to see how far they are from a Macy’s using proximity data.

Highlights

We successfully drove interaction with the ad and with the Macy’s brand as customers used the ad to find their nearest store.

Challenge

The PGA Tour requested that we make an ad that would drive users to vote for the PGA Player of the Month. The overall campaign objective was to use eye-catching imagery and interactive visuals to drive votes for the PGA Player of the Month.

Solution

Fresh Digital Group designed and developed an expandable rich media cube unit to attract users’ attention. Once tapped, the unit featured a call to action to vote for the PGA Player of the Month. We provided real-time, in banner voting and a banner leave-behind with a live ticker feed. That add was compatible for mobile phone, tablet, and web.

Highlights

Over the one year voting period, our rich media ad drove significant engagement for the PGA Tour.

Challenge

Fresh Digital Group was approached by Macadamia Hair to create a mobile experience for their subsidiary brand – éprouvage. They wanted us to create a :15 second branding video to run as a mobile campaign with the possibility of being used for web later.

Solution

As a mobile-focused agency, we pride ourselves in the engaging story we tell. We are working to change the paradigm of mobile video – and that includes experimenting with ad formats that showcase and create a variety of experiences. The task included taking their assets and using our digital production talents, combined with our mobile expertise, to create an engaging digital execution.

We took existing assets and created a :12 second video that optimized points of engagement. As an add-on to the video, we also built a mobile ad unit that would serve to educate users on the product’s key ingredients and provide a call to action for social or purchases directly from the site.