Challenge

Based on the success of The Colorado Meth Project reducing meth use among Colorado teens, the Partnership for Drug-Free Kids decided to expand their local offerings with Rise Above Colorado in 2014. Rise Above Colorado focuses on broader teen programs aimed at reducing the use of specific types of drugs, like Meth and prescription drugs, while promoting healthy alternatives to drug use.

Solution

Fresh Digital Group created and implemented a full media plan to efficiently reach the Rise Above’s target audience. Fresh Digital Group is the lead for all media, including social activations for Rise Above, by utilizing our experience in design, innovation, and strategy to increase awareness of the organization and promoting educational resources available to teens. We also assisted with the Rise Above social media reporting, breaking down the meaning behind some of their Facebook and Instagram data.

Highlights

We have successfully generated impressions with our Rise Above banners, pre-roll implementations, and other media. These efforts directed users to the Rise Above website.

Challenge

GLSEN—the Gay, Lesbian, and Straight Education Network—asked us to help improve the K-12 education environment for children and to help keep students free from bullying and harassment.

Solution

Fresh Digital Group designed a high impact rich media campaign for GLSEN that we distributed across key hyper-relevant publishers. The ad was designed to direct users who clicked to the GLSEN website’s online store where they could purchase items like a Safe Space starter kit full of bullying prevention information. Users could also intact directly with the ad itself by flicking through the GLSEN store’s merchandise options.

Highlights

GLSEN’s online store and increased the number of online shoppers, many within the nonprofit’s target audience of teens ages 13-18 years old.

Challenge

The Disaster Accountability Project, or DAP, is a non-partisan watchdog organization dedicated to improving disaster management systems that was founded in response to hurricanes Katrina and Rita. DAP asked us to design a new website for them that would help generate efficient analytical data for organizations offering disaster relief.

Solution

Fresh Digital Group created the wireframes and UX/UI design among other developmental aspects of the new website. We restructured the website to include proper placement of information and data for a much more efficient flow and user-friendly experience.

Highlights

The new layout and design of the website facilitated a better user experience and, resultantly, more data for DAP to utilize. This data is then used to redirect and disperse funds to proper areas and organizations, offering relief through quick responses to natural disasters throughout the world.

Challenge

La Cocina is a Virginia/Washington, D.C. based nonprofit focused on providing low-income and unemployed immigrants education about healthy eating, employment in the culinary field, fighting obesity, healthy school lunch alternatives and other nutrition initiatives. La Cocina asked us to develop a strategic social media plan to help this charitable organization increase awareness and grow the brand’s reputation among their target audience.

Solution

Fresh Digital Group took control of La Cocina’s Facebook, Twitter and Pinterest and immediately saw results. We achieved all KPI’s we had set for ourselves and saw immediate increases in followers, engagement and post views. Additionally, we branched out from our primary focus as a mobile-first agency and ran print media for the brand to further promote their services. This resulted in a successful reach of the target audience and increase in brand recognition.

Highlights

Over the course of our time managing La Cocina’s social media, they saw month by month an increasing number of Facebook likes by 86%, Twitter followers by 63%, and Pinterest likes by 100%.