Fresh Digital Group is currently serving as the Agency of Record for The Colorado Meth Project, a program under the national non-profit organization Partnership for Drug-Free Kids. Central to The Meth Project’s mission is research-based campaigning designed to communicate the risks of meth use to teens on a local level. Fresh Digital Group is responsible for using our digital insights to strategize, design, and engineer innovative creative content.
Fresh Digital Group has created and implemented a full media plan to efficiently reach the Project's target audience. We have recently reinvented all social channels for The Meth Project, taking over control of their Facebook and Instagram accounts. We also developed integrated research-based campaigns for MethProject.org—a definitive source for information about meth for teens, supported by hard-hitting TV, radio, print, online, and mobile campaigns that communicate the risks of meth use.
We have generated over 3,000 Likes for The Meth Project’s Facebook page. Generated a 9.593% increase in Instagram followers over the first five months of managing the account.