Fresh Digital Group's was asked to take a single asset, that being Jaguar features, and tell a story using content that is relevant and engaging to the target audience.
Fresh Digital Group's created a full iPad experience with rich media activation. Both interactive banner ads and expandable rich media units were created for Jaguar for iOS Tablet. The user can interact with the banner ad, leading them to a full screen in which they are prompted to choose a Jaguar color to preview, and opt-in to a video promoting the features of the F-Type Coupe with “The Art of Villainy” with Tom Hiddleston. The final call to action for users is found in allowing to schedule for a test drive or find a dealer in proximity to them, and bringing them straight to the JaguarUSA web page.