Challenge

The overall campaign objective was to use eye-catching imagery and interactive visuals to drive votes for the PGA Player of the Month.

Solution

Fresh Digital Group designed and developed an Expandable Rich Media Cube Unit to attract users’ attention with a call to action to vote. We provided real-time, in banner voting and a banner leave behind with a real-time ticker. Over the one year voting period, our rich media ad drove significant engagement for the PGA Tour.

• Tablet
• Mobile
• Web