FreshDigitalGroup was asked to improve the competitive advantage of Abrams Media by developing creative solutions on innovative platforms. This resulted in Fresh Digital Group building mobile optimized properties and delivering a go-to market solution for mobile.
FreshDigitalGroup created an ad for the four-week series, Galavant. The ad unit ran on the day of the show's premier, highlighing clips and air time. Functionality included:
• Ad auto-expand (every hour, on the hour)
• Time dependent notifications such as "Premieres in 5 hours!"
• Short and full length trailers
• Links to social