Challenge

FreshDigitalGroup was asked to improve the competitive advantage of Abrams Media by developing creative solutions on innovative platforms. This resulted in Fresh Digital Group building mobile optimized properties and delivering a go-to market solution for mobile.

Solution

FreshDigitalGroup created an ad for the four-week series, Galavant. The ad unit ran on the day of the show's premier, highlighing clips and air time. Functionality included:
• Ad auto-expand (every hour, on the hour)
• Time dependent notifications such as "Premieres in 5 hours!"
• Short and full length trailers
• Links to social