Challenge

Develop a strategic social media plan to help this charitable organization increase awareness and grow their reputation among their target audience.

Solution

FDG achieved all of our KPI through our tactics. All social media outlets gained followers, increased engagement and posts were seen by more people.
Our strategy’s effectiveness was especially evident on Facebook, where post visibility is determined by how many people have previously viewed your posts.

• Facebook likes UP by 86% month-over-month.
• Twitter followers UP by 63% month-over-month.
• Pinterest likes UP by 100% month-over-month.