Challenge

Started in 2009, ValueVapor watched their successful business shrink as new competitors gained popularity with more modern branding. ValueVapor’s word of mouth business approach was losing traction with an outdated website and lack of social media presence. It was being cut out of the industry it had helped pioneer.

Solution

FreshDigitalGroup developed and implemented a digital strategy including a full brand overhaul to reposition ValueVapor as a leader in the e-cigarette industry. We built a responsive, dynamic eCommerce website with cutting-edge systems and user-friendly navigation. Fresh Digital Group built ValueVapor’s brand presence on social media from scratch with no paid advertisements, using high-quality creative and informative content, as well as starting a highly successful newsletter that leveraged a previously unused email list to create high sales numbers on a regular basis.
Throughout the process, we carried out extensive research on industry competitors and the success of our campaigns. By analyzing demographics and conversions on the website, social media, and the newsletter, we implemented our insights to optimize our strategies.

Highlights

ValueVapor.com
• A redeveloped navigation and user friendly experience.
• An intuitive and responsive eCommerce system using the cutting edge systems that make the best sense for ValueVapor.
• A customized Magento Shopping Cart to support both B2C and B2B customers.
• Social integration.
• CMS and Administration Dashboard to allow admin to manage all content.
• Platform compatibility to make the website mobile responsive.

Social Media
• Increased total reach by 1682% per week and increased post reach by 883% per week.
• Engagement increased by 570% per week.
• Over 3,500 followers across Facebook, Twitter, Instagram and Pinterest
• 17.7% open rate and 4.6% click rate in promotional newsletter, compared to industry averages of 10.9%
and 1.6.