Challenge

Create a fully customizable and robust mobile web platform to power a real-time gamification experience.
Create a backend CMS tool for the ESPN editorial staff to update, in real-time, for live broadcast coverage in correlation with predictive and historical trivia questions.
Create a fully-functional cross platform mobile web experience that works in concert with ESPN2 Live Broadcast Matches.
Integrate Twitter and Facebook access to create a fully social 2nd screen experience for fans.

Solution

Fresh Digital Group built a mobile web experience that combined the elements of gamification, social and live TV. We built a robust and fully customized backend CMS that allows for easy access for updates to the content, trivia questions, member rewards points, etc. This platform is fully integrated with Facebook and Twitter, and allows fans to share their Trivia scores with their friends and the world.

Highlights

ESPN InPlay experienced 10x the amount of anticipated user traffic for the product.
• 100% growth of visitors day over day.
In collaboration with ESPN and American Express, Fresh Digital Group created a 2nd screen mobile web trivia experience for the 2012 US Open Tennis Tournament Fresh Digital Group was asked and produced this platform for the 2014 NFL Draft as well as World Cup Soccer.