Challenge

Fresh Digital Group was approached by Macadamia Hair to create a mobile experience for their subsidiary brand – éprouvage. We were asked to create a :15 second branding video that would run as a mobile campaign and have the possibility of later being used for web.

Solution

As a mobile-focused agency, we pride ourselves in the engaging story we tell. We are working to change the paradigm of mobile video – and that includes experimenting with ad formats that showcase and create a variety of experiences. The ask included taking their assets and using our digital production talents, combined with our mobile expertise, to create an engaging digital execution. We took existing assets and created a :12 second video that optimizes points of engagement, while at the same time building a mobile ad unit that educates users on the product’s key ingredients, providing a call to action for social as well as sales direct from the site.